The Gut Stuff’s Post

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🎉🎉WE’VE LAUNCHED IN Sainsbury's 🎉🎉 When we launched our food product range, our message was clear - gut health CANNOT be hidden in the back of health food stores, it has to be for everyone and more importantly at a price point for everyone. We asked ourselves: can we take gut health out of dairy and cereal as this has been played in before and bring it front of store, in other parts of store, onto the high street, into universities and where people will least expect us. We’re partnering with Sainsburys to pop up in a new place in store to RAISE THE BAR in healthy snacking. Our little fibreworks are breaking the mould and running away from the cereal bar aisles to their very own place in store. They’ll be nestled in “wellness” - showing how snacking really CAN be good for you. This move sends a strong message in functional foods and we’re happy to lead the charge…. NAILED IT Francesca Maffei

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