The Gut Stuff

Empowering gut health in every body
The Gut Stuff aims to ensure that everyone has access to the food and knowledge to support their gut health.
Entrepreneurs
Lisa Macfarlane, Alana Macfarlane Kempner

Founded
2017

Partnered
2019

HQ
London, UK

Category
Innovating Nutrition

Let's gut serious

Rapidly growing interest in the gut and gut microbiome health reflects the increasing challenges society faces from chronic diseases, such as diabetes, obesity, depression and anxiety. Research increasingly demonstrates the deep link between gut and gut microbiome health and physical and mental health outcomes. One of the simplest ways to improve gut health is through increased regular fiber consumption to meet the recommended 30g of fibre per day (Source: the Lancet). However, many people struggle to reach their daily fiber recommendation. Fewer than 1 in 10 people in the UK eats the recommended amount of daily fiber (Source: WHO). The Gut Stuff aims to ensure that everyone has access to the food and knowledge to support their gut health – at price points that are accessible to all.

The Gut Stuff has made it its mission to educate people of all ages and backgrounds about the importance of a healthy gut and gut microbiome. The company complements its educational website and trainings with accessible, nutritious products that consumers can easily incorporate into their daily routines. Beginning with a fiber bar, The Gut Stuff is building a suite of gut-loving products. With the help of their scientific advisors, the team will continue to support their community in understanding and accessing products and practices to support their guts.

The Gut Stuff’s foundation in cutting-edge gut microbiome science and focus on universal access to gut health is consistent with Astanor’s belief that food is the best medicine and that all people have a right to the foods that will enable their health.