SWAP make delicious, clean-label meat replacements from plants. Their first product, SWAP Filet (SWAP Chicken in the United States), is a thick, whole filet that closely replicates the taste, texture, and appearance of chicken using a short list of familiar ingredients. From preparation to performance, SWAP Filet can replace chicken on any menu, enabling chefs to recreate classic recipes for modern times. Originally founded in France in 2020, they rebranded from Umiami to SWAP in 2024 to convey how simple it is for consumers and chefs to swap protein. SWAP is currently available in Europe and Chicago, Illinois.
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