By 2050, our planet will need to feed 10 billion people. v2food was formed in 2019 to meet this challenge by developing innovative new forms of plant-based protein. Products made to be embraced by consumers of all kinds, created in association with the CSIRO and the Australian agricultural and food industries.
v2food has since grown to become Australia’s leading plant-based protein brand. Its products can be found in supermarkets, cafes and restaurants and homes across the country. This makes v2food an important part of a new $6bn+ industry.
In 2024, v2food successfully completed the purchase of two leading online ready-made meal subscription brands, MACROS and Soulara. This extends its reach into thousands of Australians homes via a direct to consumer platform and provides new ways for market testing and consumer education.
Soulara was founded to grow the plant-based movement by making it convenient and simple to follow a plant-based diet. Every week Soulara ships tens of thousands of meals to vegans, vegetarians and flexitarians Australia-wide. All chef-made from high quality local produce and delivered fresh.
MACROS delivers dietitian-designed meals Australia-wide and was started in 2019 as a way for the fitness-focused to support their training. It soon discovered a wider market of busy people looking for a way to cook less without compromising healthiness. MACROS meals are chef-made, free from further added preservatives or additives, sodium and sugar controlled and made to support a balanced diet with lean protein, complex carbs and good fats.
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