Roy Horgan grew up within a fourth-generation family food business in Cork, Ireland, and began his career in corporate banking. By 2006, Roy managed and invested a portfolio of c.€2bn, located throughout Europe and North America. Roy holds a B.Sc. in Business and Finance, a Diploma in Stockbroking and a Diploma in International Selling. At 27, Roy made his first venture into entrepreneurship where he co-founded a dye sensitised solar cell firm, SolarPrint which specialised in the development of self-powered indoor sensors. After SolarPrint, Roy founded in 2013 MarketHub Technologies Limited, that uses data analytics software to help retailers with dynamic pricing to break the cycle of unprofitable discounting, manage stock allocation and reduce food waste. In 2017, MarketHub was acquired by the digital pricing company SES-imagotag plc (SESL). Roy is currently CEO of SES-imagotag plc for the UK & Ireland and sits on the group executive committee. MarketHub is commerciallisation a concept it development from it’s R&D centore in Cork, Ireland called the Self Learning Store.