MagGrow

Grow more by using less
MagGrow provides improved spray technology to significantly reduce the amount of pesticides used on farm.
Entrepreneurs
Gary Wickham, David Moore

Founded
2013

Partnered
2020

HQ
Dublin, Ireland

Category
Accelerating Regenerative Agriculture

Helping farmers meet their sustainability targets

The EU ‘Farm to Fork Strategy’ requires a reduction in pesticide use by 50% by 2030. Some countries have added their own additional laws to support similar ends. Holland has enforced drift laws to protect water quality. They are one of the first countries to implement drift laws through fines, but countries such as Germany also have plans to implement drift laws with a target set that 50% of boom sprayers must reduce spray drift by at least 75% by 2023. England and France are also looking at similar legislation.

This is welcome news for healthy soil and ecosystems across Europe – and a tremendous adaptation challenge for the agriculture sector. Agricultural practices and technical solutions that reduce the use of pesticides are in demand now, out of necessity, and will be paramount in achieving EU targets.

MagGrow is an enabler for countries to reach these ambitious targets. Its patented technology significantly reduces waste associated with conventional pesticide application, successfully reducing chemical usage by up to 40% due to the 80%-90% uplift in droplet attachment and water usage by up to 50%. MagGrow achieves this by using magnetic inserts to induce a positive and negative charge into the pesticide solution, which in turn makes it easier for the droplet to attach to the crop. The integrated system can be fitted onto every type, size and make of field boom sprayer in the market. Crops that require lots of spraying events, for example, Corn, Soybean and Strawberries, will see the quickest ROI. Farmers who are using MagGrow’s technology to date are spending typically >€100k on spraying per annum. 

MagGrow is an integrated farm data system, layering its hardware solution with software providing farmers predictive yield data, by using AI and other methods to scan the health of fields and only spray in the exact area where the pesticide is required rather than the blanket spraying of fields. This data  helps farmers substantially increase their bottom-line by boosting yield, reducing day to day input spend, while at the same time enhancing the quality of the crops and protecting the environment.

 $60bn is spent on pesticides annually with over 70% of the pesticide spray not hitting the target crop, but without crop protection, the world would have 50-80% less food. Because of this, biodiversity and bio-geochemical flow factors are at near-critical, tipping point levels. MagGrow’s technology is a key component of the transformation to regenerative agriculture.