Umiami

Umiami

The world’s first plant-based whole cuts

On a mission to offer 100% meat-free products without any compromise.

Entrepreneurs
Tristan Maurel, Martin Habfast

Founded
2020

Partnered
2022

HQ
Paris, France

Category
Innovating Agrifood Transformation Processes


Unlocking the future of protein texturization


Umiami’s “umisation” process, a breakthrough plant protein texturizing process, provides a new experience in plant-based foods, with a better taste, a texture truly comparable to that of animal meat, a better nutritional profile, and a clean label, while maintaining an accessible price point. 

While consumers in today’s supermarkets have a plethora of plant-based options to choose from, what’s markedly missing from grocery aisles is whole cuts: steak, chicken breast, whole fish filet – consumers’ favorite meat choices.


Umami’s unique protein texturizing process, “umisation”, provides control of fiber size, direction and thickness, allowing Umiami to produce delicious and convincing whole cuts, unlocking a whole new world of plant-based possibilities.

Founded in 2020 by Tristan Maurel and Martin Habfast, Umiami was created to provide a healthy, nutritious, reasonably priced alternative for meat-lovers who want to reduce their meat consumption.

Umiami’s B2B distribution model allows them to focus on research and development and provides a clear path to scaling the company’s impact across the globe. The Umiami team is young and impressive, with a laser sharp focus on the hurdles facing the advancement of the plant-based market. They are poised to lead the next generation of alternative protein companies driving a future of food that is nutritious, delicious and accessible to all.